Domestic Clothing Enterprises Pformation Agent Children'S Clothing

< p > recently, the children's wear market is very lively. Meanwhile, while the international luxury brands are constantly being promoted, domestic clothing enterprises also join the market competition.

Recently, the domestic brand Semir clothing announced that it will act as a proxy for Italy children's wear brand and enter the high-end children's wear market.

Prior to this, the good children (China) Trading Group has also obtained the agency rights of Nike < a href= "//www.sjfzxm.com/news/index_c.asp" > children's wear < /a > China's 98%.

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< p > the industry believes that the international cooperation of domestic brands has become a popular trend for garment enterprises to develop children's wear market, and the market competition for high-end children's clothing is about to become white hot.

From a number of children's clothing brand agents in Hubei, we know that the net profit of high-end clothing for children is more than 50%, far higher than that of ordinary adult clothing.

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > domestic dress < /a > enterprise pformation agent children's wear < /strong > /p >

< p > "with the advent of the birth boom after 80 or even 90," baby economy "has brought new opportunities for the garment industry.

Chen Qingfeng has been representing a large a href= "//www.sjfzxm.com/news/index_c.asp" > clothing brand < /a > for nearly 15 years in Hubei. He found that the sales volume of children and baby clothing has been increasing every year in recent years. Last year alone, the sales volume of his agent brand was 32% higher than that of the previous year.

Chen Qingfeng said that many of his clothing colleagues began to pform and represent children's clothing.

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< p > in fact, from the national high-end stores such as Guang Guang and Qun Guang, we know that this year, luxury brands such as Gucci, Burberry, Dior, Fendi have begun to enter the children's wear market, have developed a series of children's wear, and have released all kinds of accessories and toys for children.

The sales figures of these luxury brands are in a straight line after the listing of the children's clothing brands, according to the relevant people at the national level.

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< p > < strong > children's wear is the most popular international brand < /strong > < /p >

< p > just as luxury brands seize the market of children's clothing densely, domestic clothing brands also realize the great potential of "baby economy", speed up the development and layout of children's clothing, and cooperate with international brands.

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"P >" the international cooperation of children's clothing brand is a big trend, which can not only improve the image of domestic brands, but also learn the latest design concept of children's clothes abroad, and more important is to meet the needs of the domestic market.

According to Chen Qingfeng analysis, the main consumer groups of children's clothing are the "tide mothers" after 80 and 90. Compared with the older generation, they are more willing to spend money, while watching fashion trends and brands.

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< p > this is indeed the case. Random interviews were conducted in the children's clothing area of Qun Guang and the children's wear area of guogang and Wu Guang, and about 30 young mothers interviewed said they would buy clothes for children and believe in the quality of foreign brands.

Many salesmen of children's wear counters also confirmed that children's clothing products of famous international brands are better than ordinary domestic brands.

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< p > < strong > analysis < /strong > < /p >.

< p > < strong > children's clothing profit is higher than that of adult clothing < /strong > < /p >

< p > luxury brands enter the middle and high-end children's clothing, and the internationalization of domestic brands is also entering the middle and high-end children's clothing market, which is related to the profit level of the industry.

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Li Xu, an agent of Hubei children's clothing brand, said that the adult clothing market is almost saturated, while the profit from the high-end children's clothing market is very high. "The net profit of the high-end children's clothing is up to 50%, while the adult clothing is not over 30%."

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< p > according to the report of Sullivan, an American consulting firm, the scale of China's infant clothing market has reached 34 billion 800 million yuan in 2010. It is estimated that by 2015, the consumption scale of Chinese infant clothing and daily necessities will reach 227 billion 980 million yuan.

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< p > however, there are concerns in the industry, "with more brands entering, children's clothing can maintain such a high speed development trend is not easy to say."

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