Shenzhen Convention And Exhibition Center Will Hold "2013 Shenzhen International Brand Licensing Exhibition" In September.

< p > jointly sponsored by the Asian brand licensing Association and Shenzhen pre regional exhibition culture Co., Ltd., the 2013 Shenzhen international brand licensing exhibition and derivatives Purchasing Association Co sponsored by the Hongkong Animation Association and Hunan Yue Zhou Culture Communication Co., Ltd. will be held in Shenzhen Exhibition Center from 13 to 15 September 2013. The exhibition aims to build a bridge for common development between cultural and creative enterprises and traditional enterprises.

Authoritative data show that the global brand authorized retail sales amount to as high as about 200000000000 US dollars, and the authorized retail sales of China's mainland brands have reached tens of billions of RMB. They have successfully become the second largest brand authorized market in Asia, and are regarded as the most developed brand authorization market in the world.

In the current era of China's pformation and upgrading, the brand licensing business mode of combining real economy with cultural creativity is attracting more and more attention and attention from enterprises.

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Wang Bin, chairman of Shenzhen pre regional exhibition culture Co., Ltd., according to one of the organizers, said: as early as 2005, the company began to produce various consumer goods exhibitions such as toys exhibition, household products exhibition, gift show, electronics exhibition, fashion show and so on, and accumulated a large number of enterprise resources.

In March this year, the company held tentatively the "2013 front domain animation brand authorization meeting" at the Garden Hotel in Chenghai, Shantou. The 12 animation companies showed more than 20 anime brands, including the famous anime brands at home and abroad, which attracted the playthings, stationery, baby products from the Chaozhou Shantou area, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > food, ceramics and other industries. A total of 206 business representatives participated, and successfully promoted the direct and efficient docking between the animation enterprises and the derivatives manufacturers.

Because of the success of the Shantou docking conference, the organizers found that there is a huge demand for cooperation and cooperation between Chinese cultural and creative brands and traditional product manufacturers.

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The "2013 Shenzhen international brand licensing Exhibition", the joint Asian brand licensing Association, and the Hunan Yue Zhou culture, which has many high-quality animation resources, is held in Shenzhen, known as the "design capital", in order to build a wider, more standardized and more specialized platform, bringing together all the traditional products enterprises that need to be industrialized, including cultural and creative brands, enterprises and brand licensing needs, to achieve real-time, zero distance docking. P

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< p > it is reported that this exhibition has a total area of more than 12 thousand square meters. It has invited more than 100 animation brands and animation companies, including Shenzhen Huaqiang, Guangdong orfei, HWTOYS technology, Xing Hui car models, Ciwen children, Harbin character, Hunan Fairview Shenzhou, South China cartoon, dragoncat, Ali and many other famous animation and cultural enterprises.

In order to successfully organize the exhibition, the organizers arranged 6 thematic activities, including brand licensing meeting, exchange dinner, brand and derivative conference, brand licensing seminar, etc.

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< p > relying on the advantages of Guangdong's manufacturing industry, we have invited more than 2000 related derivatives companies, including 423 toy manufacturers, 180 garment manufacturers, 263 gift manufacturers, 62 children's products manufacturers, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > hat manufacturers 155, household goods manufacturers 181, electronic manufacturers 169, stationery manufacturers 182, food and beverage manufacturers 101, book publishers 58.

At that time, animation enterprises and derivatives enterprises can achieve zero distance contact through a series of thematic activities.

After the exhibition, the organizers will also provide free buses from Shenzhen, Dongguan and Shenzhen Shantou to the exhibitors and channel providers to the two major industrial bases, and discuss cooperation matters in depth.

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