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Nike Sports Brand Develops Clothing That Is Conducive To Sustainable Environmental Development.

2013/7/18 14:12:00 32

Nike Sports BrandNikeSports Brand

< p > sports goods company Nike (Nike) has recently developed a software that can help a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a" to assess the environmental impact of the materials selected, so as to help designers develop a more environmentally friendly "a target=" _blank "_blank".

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< p > the App software, called Making, can be downloaded from Apple's iTunes line free of charge and applied to the evaluation of clothing materials according to four environmental impact options, such as water, chemicals, energy and waste.

Through direct comparison, designers can quickly select the right materials and complete the garment design.

The software is developed from the insights and feedback of students from the fashion center of London Fashion Institute.

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< p > "Nike brand implies innovative genes, and sustainable development is part of the essence of Nike brand design. We developed the App software called Making, which can help every designer in the world to choose raw materials better in the initial stage of clothing design, and ultimately produce products that are better for consumers and the environment."

Nike fashion design vice president Lee Holman said so.

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< p > according to a statistics, by the year 2015, the global garment industry is expected to use 400 billion square meters of fabric, which is equivalent to the whole state of California.

At present, dyeing and finishing plants use up to 200 tons of water for each ton of fabric produced.

"Imagine that if we can change these conditions, the sustainability of clothing will be different.

We believe that through system innovation, pparency, tool sharing and indexing, we will be able to push the business and society towards a sustainable future. "

Hannah Jones, vice president of sustainability and innovation at Nike, said.

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< p > Making software is based on Nike sustainable materials database (MSI), which has over 7 years of material search and analysis.

The database has been published, and as the goal of industrial sustainable development, designers and product designers are chosen to help reduce environmental damage.

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