Improving The Competitiveness Of Children's Clothing Industry With Innovative Design Concept

Improving children's clothing industry competitiveness by design innovation

Interview with Feng Dehu, vice president of China Fashion Association

Feng Dehu, vice president of China Apparel Association

Sponsored by the China clothing association, the China Fashion Designers Association and the Wuxing District People's Government of Huzhou city of Zhejiang Province, the first "China Zhili" National Children's wear design competition held after the Zhili Town People's Government of Wuxing District, Huzhou City, Zhejiang Province, was launched by the industry parties. Up to now, the competition has already carried out a preliminary evaluation, and 25 contestants have entered the finals. The production of garments is being carried out. The final and award ceremony will be held in Zhili Town, Huzhou in June 1st. On the eve of the announcement of the competition, our reporter interviewed the sponsor of the contest, Feng Dehu, vice president of China clothing association.

"Upgrading the level of design creativity is an urgent demand for the transformation and upgrading of the garment industry. In order to achieve sustainable development, children's clothing industry clusters and enterprises must make breakthroughs in design innovation, personnel training and brand building. The "China Zhili" National Children's wear design competition encourages market oriented design and innovation, advocating the combination of unlimited creativity and production practice. At the same time, it is an important mission to tap talents, train talents, resources and win win win cooperation. Feng Dehu said.

The design of children's wear is getting higher and higher.

Nowadays, the Chinese family basically has only one child, and has entered the era of "grandparents, grandparents, six parents and one tube". Because of the traditional concept of "no bitterness for children", children's clothes are becoming more and more sophisticated nowadays, and the demand and requirements for children's clothing are getting higher and higher. As a result, the growing space and profit margins of middle and high end children's clothing are getting larger and larger. All parties are digging into the market space of children's clothing: the capital market favors and pays attention to children's wear industry, and throws olive branches to children's clothing enterprises frequently. Many sports and leisure brands have launched children's clothing, such as XTEP and Anta, showing their children's clothing in this year's clothing and Clothing Fair.

In the past, children's clothes were designed to be soft, comfortable, safe and healthy. The requirements for fabrics and accessories were relatively high. Now, they also require novelty, fashion, improve design content, develop from low end to middle and high end, so as to meet the needs of different social occasions and lifestyle changes. Children are no longer wearing sportswear and casual wear, but also need formal dress, formal dress, participation in speeches, Party, performances, weddings and other activities. Moreover, many brands are developing to the whole series and living hall. They not only sell children's clothing, but also sell all children's products related to children's cars, toys, washing, cleaning, household textiles and so on, providing "one-stop shopping" service, which is another important development trend of children's clothing industry.

Therefore, children's clothing design and collocation have received unprecedented attention. The transformation and upgrading of Chinese children's clothing industry is imminent. From a strategic point of view, the upgrading of Chinese children's clothing industry is a systematic project that needs to be promoted as a whole. From a methodological point of view, if we want to succeed in this system engineering, we must first make breakthroughs in some aspects, such as design, talent and brand. Therefore, holding children's clothing design competition is a pragmatic move. Feng Dehu said.

Guide works close to market demand

Feng Dehu introduced that the first competition attracted the attention of the fashion designers and professional college students for its professionalism and authority. More than 1200 entries were received, and 25 finalists had their own creative design ideas.

"We need to make the competition a" training ground "for children's wear design talents. We will explore a number of innovative children's design talents for the industry, effectively promote the design level of children's clothing in our country, and play an effective role in integrating and navigating the industry. At the same time, the competition will provide a broader exhibition platform and business opportunities for enterprises, professional institutions, students and designers. On this platform, I hope that the participants will not only succeed, but also experience, methods and practical experience, and even dreams. Feng Dehu pointed out.

Feng Dehu said that the value of the competition is to serve the industry and enterprises better. Therefore, this competition embodies the professionalism and pays more attention to service. In order to better promote the seamless connection between creativity and industry and improve the market value of the works, outstanding works will be carefully made into garments, dynamically displayed and presented to the audience. At present, 6 of the finalists have made their own garments, and 19 are working with Zhili children's clothing enterprises. He believes that the process of docking is the process of integration, so that competitors can learn more about them. Children's Wear Design Understanding, enterprises can also find talent and retain talents. The competition will further guide works closer to market demand and enhance their commercial value in this way.

Promoting industrial cluster upgrading

At present, Huzhou Zhili, Guangdong Foshan, Fujian, Feng Ze and Chengdu dragon bridge four children's wear Town, Zhili is the largest children's wear industry cluster, children's clothing production enterprises and related enterprises have more than 13000. However, it is regrettable to Feng Dehu that in the Zhili, which is mainly based on the domestic market, although the daily output of children's garments exceeds 300 thousand sets, the vast majority of them are sold to 4 or 5 line cities, and can hardly be seen in a second tier city such as Beijing. Over the years, these industrial clusters have been extensive development mode: to foreign and domestic enterprises OEM, the scale of production capacity, the number of enterprises is expanding, design and brand has become a short board, which restricts the further development of industrial clusters and enterprises.

What worries Feng Dehu more is that, with the change of market demand, with the increase of raw material and labor costs, the advantages of industrial clusters and low end market are gradually disappearing. "The development mode of industrial clusters must be changed, and new competitive advantages must be constructed. Only by transformation and upgrading can we survive and develop. Just imagine that if each children's clothing is sold for more than 1 yuan, the 1 billion 100 million piece children's clothing in the weaving mill will be sold for 1 billion 100 million yuan. Feng Dehu said excitedly, "although this competition is held in Zhili, we will gather the wisdom and talents of the industry. We will invite other relevant industrial clusters, well-known enterprises and related organizations to visit and participate in the competition, strengthen exchanges and cooperation, and explore the direction of the development of the industry."

Feng Dehu hopes that the children's clothing industry can take this opportunity to promote design innovation, improve the added value of products and upgrade the industrial level. Through design innovation, we will enhance the competitiveness of children's clothing industry, promote the sustainable development of children's wear industry, and expand and strengthen children's clothing industry.

The theme of this competition is "children's dream". Feng Dehu has his own profound understanding. Children's clothing industry Transformation and upgrading, the brand is the dream of every child dress. To achieve this dream, talents are the first.