2013 Introduction Of The New Pattern Of Socks Foreign Trade

< p > "this is a German custom-made high-grade a href=" //www.sjfzxm.com/news/index_f.asp "> sports socks < /a > sample, although the order quantity is not big, but the processing cost of each pair is as high as 10 yuan," said Xu Leile, chairman of Huazhong socks industry.

On the morning of May 7th, Xu Leile, chairman of Huazhong socks, who had just returned from Guangzhou to participate in the 2013 spring Canton Fair, stepped into the office just before the foot and plunged into the R & D center.

It is understood that after the return of the exhibition, the intent order of Huazhong Hosiery Industry has exceeded 5 million US dollars.

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< p > "at this year's Canton Fair, the faces of merchants in the Middle East are much fewer, and some European and American businessmen who come to inquire with high quality stockings have added a lot more than last year."

Xu Leile said that with the gradual recovery of the European and American markets, coupled with the accelerated pace of industrial pformation in the domestic socks industry, some European and American businessmen began to put up the "olive branch" of the high-end sports series and functional health care socks through the Canton Fair to reduce production costs.

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< p > according to the statistics of relevant departments in Zhuji, there are 99 a href= "//www.sjfzxm.com/news/index_c.asp" > Enterprise < /a > participation in the 2013 spring Canton Fair this year, including 24 enterprises in the hosiery industry, compared with the previous years, the scale of exhibitors has decreased slightly, but the turnover has increased significantly.

According to industry estimates, the turnover and product profits of 24 enterprises exhibiting independently owned brands and independently designed enterprises increased by 27% and 35% respectively. Among them, more value-added products such as "innovation" and "technology" were favored.

At the same time, the exhibitors generally reflect that the current merchants are more pragmatic.

In the paction order, the short list within 3 months accounted for 48.6%, 3~6 months accounted for 35.1% of the single, and 6 months or more accounted for 16.3%.

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< p > the recovery of the European and American markets has stimulated the increase in the export of high-end socks. However, the shrinkage of low-end orders from Middle Eastern merchants has also made some traditional export enterprises calling the "foreign trade business hard to make and the profits lower and lower." a person in charge of hosiery Enterprises, who did not want to be named, said that the price per unit was more than 15% higher than that in the past.

In response, the relevant responsible person said that facing the current dual pressure of the weak external demand market and the sharp rise in production costs, the traditional manufacturing enterprises face serious challenges.

At the same time, Vietnam, Bangladesh and other countries rely on cost advantages to rise rapidly, and diverted many orders.

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Under the pattern of traditional export market prospect, many enterprises have turned their eyes to emerging markets such as Africa, South America and so on. < p >

Africa is an emerging market with a large population and a very small economy.

But our products are no longer low-end, so many other African countries, such as South Africa and Egypt, want to buy cheaper products.

Zhuji Qiao Sheng socks Co., Ltd., the person in charge said.

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< p > in the interview, many enterprises indicated that, on the one hand, the emerging a href= "//www.sjfzxm.com/news/index_s.asp" > market < /a > has potential risks. It needs a long-term market research process for emerging markets, and also needs personnel, resources and other aspects of storage, not simply going out; on the other hand, the price competition in emerging markets is fierce now, and the price sensitivity in Africa and other markets is high. They often choose the lowest price manufacturers to purchase, and many domestic manufacturers do not match the market demand because of the rising cost and product positioning.

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