Fast Fashion Industry Develops Rapidly, International Brands Focus On Asian Apparel Market

< p > Inditex in Spain is the world's largest fast fashion retailing company with Zara brand.

The company and its many competitors, such as UNIQLO of Japan and H&M of Sweden, have gained a foothold in Asia and are developing rapidly.

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< p > because of the weak western market and the increased input costs, many international fast fashion brands hope to benefit from the advantages of the younger and richer Asian population.

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At present, the growth rate of Asian economies will also be reduced by the impact of the global economic slowdown, but their development is relatively healthy in comparison with P.

In the future, Asia will continue to be the main driving force for the growth of the global retail industry.

The 2013 Asian retail and consumer goods industry outlook, jointly published by PWC and the economist information department, analyzed the development prospects of the six major retail and consumer goods industries in Asia, and analyzed the development of retail and consumer goods industry in 2012, the growth trend to 2016 and the opportunities and challenges ahead.

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< p > < strong > the potential of private brand is huge. < /strong > < /p >

< p > Asia's private brand accounts for far less than that of developed countries: its share in India is 11%, Hongkong is about 6%, and Mainland China is 4%.

In the current environment of high inflation and price increase in Asia, customers want to buy goods with value for money. Therefore, private brands can make full use of this new opportunity and increase their market share.

The cost of its own brand in marketing, distribution and advertising is low, so the price is cheap; the retailer uses exquisite shop layout and promotion to introduce its own brand.

In order to eliminate the doubts of Asian customers on the quality and safety of their own brands, retailers can improve packaging as much as possible and highlight their international background.

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< p > in recent years, many Asian local enterprises have also successfully developed their own brands, including some large retail enterprises in China.

Lianhua supermarket, a retailer, has 5233 hypermarkets, supermarkets and convenience stores in 19 provinces in China, and has developed its own brand business at the end of 2011.

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Enterprises in P Asia even have the ability to challenge the traditional concepts of some private brand businesses.

For example, generally speaking, private brands are easier to succeed in products with low division.

But Croma, a multi brand electronics chain in India, insists on selling its own brand of durable consumer goods, including refrigerators and even hairdryer.

And in the 2013 fiscal year, its own brand product revenue is expected to nearly double to about $48 million 400 thousand.

The brand also benefits from its Tata Group.

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< p > < strong > fast fashion industry is developing rapidly, < /strong > /p >

< p > from 2012 to 2016, Asian fashion and "a target=" _blank "href=" //www.sjfzxm.com/ "dress" /a "market continues to be in the leading position in the world.

Because of the weak western market and the increased input costs, many international fast fashion brands hope to benefit from the advantages of the younger and richer Asian population.

The fast fashion industry relies on mass production to bring the moderately priced fashion into the market very quickly.

Fast fashion is "cheap and fashionable", which appeals to young and rising customers in Asia. Their tastes change fast, focus on brand, but they hope the price is reasonable.

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< p > Inditex in Spain is the world's largest fast fashion retailing company with Zara brand.

The company and its many competitors, such as UNIQLO of Japan and H&M of Sweden, have gained a foothold in Asia and are developing rapidly.

Inditex is one of the most successful foreign retailers in China, and has opened 5527 stores worldwide, including 300 stores in China.

By the end of 2012, it is expected that there will be 425 stores in 50 cities in China.

Fast Retailing, the parent company of UNIQLO, has opened 136 stores in Greater China and opened 181 stores in other parts of Asia.

The company found huge consumption potential among the middle class consumers in mainland China, Taiwan and Hongkong, ASEAN and India, and plans to open 1000 new stores in Greater China and other parts of Asia over the next ten years.

Some new enterprises have also joined the trend, such as the American fashion brands Tommy Hilfiger, Gap, Forever 21 and so on.

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< p > however, these enterprises will encounter fierce competition from local enterprises. The favorable conditions of the latter include the persistent advantages of Asia in the "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "industry, the understanding of local consumers' tastes, the years of local experience, the distribution network that has been established, and the existing real estate banks.

For example, Hongkong has a series of local clothing brand names, such as Giordano, Baleno, burshlung, I.T, etc.

From 2012 to 2016, these enterprises will develop business in China and Southeast Asia, and some enterprises will expand the EU market.

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< p > < strong > income increase leads to consumption of fast moving consumer goods < /strong > /p >

During the forecast period, fast consumer goods enterprises will continue to gain profits from Asia with the increasing demand of richer consumers. < p >

In 2012, the growth rate of all major Asian economies slowed slightly, while inflation and prices remained high.

As a result, demand for soap and detergent in the Asian market increased by 6.5% in 2012.

Although growth is still strong, it is lower than the previous forecast of 7%.

Thereafter, until the end of the forecast period (2016), under the guidance of China and India, the growth rate will continue to be faster.

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< p > in China, the market demand for soap and detergent will increase by 9% in 2013.

FMCG sales will grow fastest in the less developed three or four tier cities, because the rapidly growing disposable income allows many people not only to buy necessities, but also to buy consumer goods.

As the number of affluent consumers increases, the consumption of high-end products, especially cosmetics and toiletries, will increase, which is good news for foreign enterprises in the leading field.

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