Characteristics And Problems Of Shoes Export In Wenzhou In January 2013

According to Wenzhou customs statistics, Wenzhou exported in January 2013. shoes 87 million 370 thousand pairs, 5.5% more than the same period last year ($520 million), an increase of 9%, and an average export price of 6 US dollars, up 3.3%.

The main characteristics of shoe exports in Wenzhou in January 2013 and January

(1) monthly export volume rebounded sharply. In January, the monthly export volume of Wenzhou shoes rose sharply to 87 million 370 thousand pairs, an increase of 5.5% over the same period, an increase of 27.2% over the month, and an average export price of 6 US dollars per pair, up 3.3% from the same period last year, down 1.7% from the same month.

(two) general trade exports are the main ones. In January, Wenzhou exported 83 million 910 thousand pairs of shoes in general trade mode, an increase of 6.5%, accounting for 96% of the total export volume of shoes in Wenzhou in the same period, and 3 million 460 thousand pairs in processing trade, a decrease of 15.1%, accounting for 4%.

(three) private enterprises are the main force of export. In January, Wenzhou's private enterprises exported 65 million 340 thousand pairs of shoes, an increase of 5.4%, accounting for 74.8% of the total export volume of shoes in Zhejiang in the same period; 12 million 440 thousand pairs of state-owned enterprises exported, 17.2% increased, accounting for 14.2%; the number of 5 million 160 thousand exports of collective enterprises increased by 7.5%, accounting for 5.9%;

(four) the European Union, Russia, the United States and Africa are the main export markets. In January, Wenzhou exported 30 million 250 thousand pairs of shoes to the EU, an increase of 4.4%, 9 million 530 thousand pairs of exports to Russia, an increase of 7.8%, 8 million 910 thousand pairs of exports to the United States, 2.8% reduction, 7 million 850 thousand pairs of exports to Africa, 12.9% reduction, and 4 large markets accounted for 65.5% of the total export volume of Zhejiang's shoes in the same period.

Two, the main reason for the increase of shoe exports in Wenzhou in January

In January, the global economy maintained signs of recovery since the end of last year. The US Manufacturing Purchasing Managers Index (ISMPMI) increased by 2.9, rising by 2.9 in the past two months. Over the same period, euro zone services and manufacturing PMI both hit a 10 month high, showing a rebound trend in the region's economy. At the same time, from the China export manager index, the index rose for the first time since December last year in June, and the index of new export orders was 36.9%, up 2.9 percentage points from November. With the increase of orders, SMEs' foreign trade prosperity index has gradually recovered from the end of last year, and footwear exports in our city have begun to pick up.

Three, the current issues and related recommendations.

(1) the profits of shoe companies are declining, and export prospects are still not optimistic. China will face greater inflationary pressure this year as the world's major economies have adopted quantitative easing monetary policy factors. It is estimated that CPI will rise by more than 3% throughout the year. Against this background, the trend of rising prices of producer goods is difficult to change in the short term, coupled with the difficulties of buyers constantly reducing prices and expensive employment, while footwear orders have increased, but the profit growth space of enterprises is narrow. Most foreign shoe enterprises say that enterprises can not survive without a single enterprise, and they are likely to lose money when they receive orders. Enterprises are in a dilemma, and export prospects are still worrying.

(two) export shoe enterprises are facing a double attack and export competition is more intense. On the one hand, with the continuous increase of production costs in China, the low cost advantages of the new shoe manufacturing base are highlighted, and exports have maintained a relatively high growth rate. Take Vietnam as an example, despite the global economic downturn in 2012, the total export volume of footwear in the country increased by 10.6% over the same period last year, reaching US $7 billion 250 million. At the same time, Vietnam is also actively promoting the transformation and adjustment of footwear production, establishing a stable supply chain for raw materials, expanding export markets, and setting export target for 2013 to US $8 billion, an increase of 10.4% over the same period last year. On the other hand, although the footwear companies in recent years have improved the added value of products to some extent by means of technological transformation and self created brands, the pace of transformation and upgrading is relatively slow, and the scale of most export products is still low. Export footwear is still unable to compete with the traditional shoe making power in the global high-end export market. Shoemaking enterprises are facing difficulties in both sides, and exports are facing bottlenecks.

(three) trade frictions are frequent and trade protection measures emerge in endlessly. With the increasing complexity of the international economic environment, trade barriers against Chinese shoe products are emerging one after another. In recent years, the traditional export markets represented by the European Union and the emerging markets represented by Egypt and Brazil have constantly tightened restrictions on the import of Chinese footwear and set up a series of technical barriers to trade. Especially in the EU. Leatherwear And leather chemicals, which are harmful to human and environment, including polycyclic aromatic hydrocarbons, methyl esters of fumaric acid, organotin, lead, six valent chromium and identification certification, have put forward stricter restrictive instructions, which has greatly increased the export threshold of footwear in China. Two According to the survey data released by the AQSIQ, export Spin Shoes and Hats The top five industries are affected by foreign technical trade measures.

Suggestions: first, encourage shoemaking enterprises to carry out technological transformation and technological innovation, cultivate their own brands, increase product research and development, enhance brand value added, and enhance market competitiveness; two, expand the development of emerging markets, optimize the structure of export products, deepen cooperation with foreign retailers, transform marketing concepts and marketing methods, and strive to expand market share; three, strengthen monitoring and early warning of foreign trade barriers, pay close attention to the latest trends of foreign restrictions and access standards, and help enterprises to actively cope with trade frictions and strive for reasonable trade interests.