The US Gap Creates New Clothing Samples To Speed Up The Supply Chain.

< p > Gap Inc. is a well-known brand in the United States, with different consumer brands targeting different brands. It has a certain market share in the clothing market from the popular Old Navy to the Banana Republic of the middle and high class.

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< p > but since 2011, the performance of Gap has started to decline. The reason is that Europe's "a href=" http://cailiao.sjfzxm.com/matertial/show/default.aspx "fashion" /a "retailers have entered the US market in a big way, and the latest and most popular mid priced fashion dress has successfully captured the attention of many American consumers.

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< p > because the fashion style of the United States has always been dominated by loose comfort and nature, Gap Inc. has made steady profits before 2011. However, the exposure and competition of European costumes made Americans change their original dressing philosophy and style, and consumers began to emulate Europe's tailored and tailored style.

Therefore, the total turnover of Gap Inc. showed a negative growth in 2011, a 6% regression.

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< p > last year (2012), Gap Inc. reorganized all product lines, followed the Zara brand model, hired J.Crew fashion consultants and cutting-edge clothes, a href= "//www.sjfzxm.com/", designer "/a", created a lot of new samples, and accelerated the speed of the supply chain.

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< p > it is obvious that in the 2012 style, Gap is different from the simple style of the past, adding bold colors and retro cut styles, adding many fashionable and fashionable elements in the new product line.

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< p > in addition to product changes, storefront operation is also the key.

The new managing director has reduced the number of < a href= "http://sjfzxm.com/news/index_f.asp" > retail /a > and reduced the size of the original store to reduce expenses and increase the profitability of each store.

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< p > statistics show that the performance in 2012 has increased by 6%, which proves the value of this model.

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< p > but marketing experts point out that the Gap Inc. needs to worry about the strength of the brand now, because from the perspective of the product itself, its own style and style are relatively weaker among many clothing brands.

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< p > obviously, there is still a way to go for the reconstruction of Gap Inc..

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