How Long Does The Display Of A Clothing Store Need To Be Adjusted?

One day, a store manager received a telephone call from the company's clothing display department, and asked to upload this week's news.

Photos, but the shop's clothing display has not yet been adjusted. There are still more important things to do on the hand. When the dress department is on the alert, the shop manager is also in a hurry. When the phone is released, he starts complaining, then orders the shop assistant to dress the display.

Shop assistant: "shopkeeper, there is nothing to tune in this week's clothing display. How can it be adjusted?" the shop keeper: "Oh, you can adjust these two goods and those two pieces of goods, and then the two rods will be adjusted again."

After a while, the clerk changed the position.

Store Manager: "take a picture of the camera and send it to the company. Wait a minute. Take a few of the clothes in the warehouse and take them again, then shoot them and hang them out. And the middle island is pushed to the warehouse to make another picture.

So the shop assistant began to display several variegated clothes, and then passed the photos to the company. He said, "what is the use of these pictures? Do they know how to use them? Do you need to dress the display once a week?"

Is it necessary to adjust the clothing display once a week? This problem has its origin. There are few domestic clothing brands, and the clothing brands of the clothing masters are few, and I happen to be a fashion designer in such a clothing brand.

The clothing brand is a form of large agent in the whole country. The big agent has its own clothing display department. The headquarters will send the large quantities of goods to the agents several times, and the sales agents of the agents will distribute the goods to each shop according to the actual situation. Once a week, the store will show the result of the new goods once a week, so the dress designer will dress the display once a week.

Many domestic clothing brands began to have relevant posts such as costumes, and so on. Before that brand of clothing, many of the costumes were scattered among the various clothing brands, and the clothing brands continued the initial adjustment frequency, and once a week dress up the display.

However, the frequency of many clothing brands is not as fast as that of the fashion brand once a week. Most of the clothing brands are new products in the three week, so when there is no new goods, there is nothing to adjust the clothing display.

For those shops that have been new for three weeks, costumes

How much is it?

The life cycle of each garment is about 10 weeks. Clothing is displayed in different places of the shop. The probability that customers will see it is different. So, clothing display must be mobilized frequently. How often do I adjust it? My experience is as follows:

1. every time you put on the new product, you must have a major tune.

It includes the integration of goods, regional planning, clothing display on the side, window and model clothing display, jewelry and stacking clothing display and so on.

2. when it's not new, it's two Monday major.

The content is the same as the new product, because after two weeks of sale, there may be a lot of broken codes for the original salable goods, and some of them are not sold well even in good locations, and the models are not fresh for a long time.

After all, the clothing life cycle is only 10 weeks, and we must place a good place for the goods we want to sell.

3. when it's not on the new product, every Monday minor, the minor key includes the side hanging clothing display and the model's appearance. After a weekend, the clothing and spot clothes of the store models will change, some of them will be sold off, and some will not be sold, so these clothes need to be replaced, so the minor is more to replace some points and store models.

Clothing must have a purpose in its display. It is not necessary to adjust the clothing display for the purpose of adjusting the clothing display. When you adjust the clothing, you must think about what goods you sell this week. Which items are the main selling items? Adjust the frequency to master flexibly. It is not that the original two Monday major will not be able to move in 10 days. A Monday minor is actually not related to the eight or nine day after tomorrow.

There is no problem in pushing ahead.

What is the purpose of the display?