Beijing Old Department Store Brand Adjustment, Gan Jia Kou Building, Department Store New Clothes Appearance

In late August, the new appearance of the Gan Jia Kou mansion; in the early September,

City department store west building will be re installed.

In the first half of the year, consumption was weak, and the old hundred stores were undergoing large-scale adjustment to adapt to market changes and consumer demand.

In late July, the new appearance of the Gan Jia Kou mansion was expanded, and the cosmetics area and the name list area were expanded, and the brands such as Laneige, Ai Wenli and the famous cosmetics collection store of Hongkong were introduced. While the building was compressing two layers of girls' area, it also moved the men's shoes area to the two tier Northern District, expanding the area of 365 square meters, and introducing 15 new brands such as Goldlion, QL and BSG. The three tier ladies wear introduced the brands such as dapbrin, D&V, Nals and Sasa; the four tier introduced the men's leisure wear Burton, Jaya, Lang douni and men's jewelry, Nuo Da Da, Goldlion and other brands; the children's district was pferred to five floors, and the introduction of Ying Shi and other brands. August

The introduction of Huaxia pawnshop fills up the blank of such projects in Gan Jia Kou area. In late September, COSTA coffee will also be located in the Gan Jia Kou building.

Gan Jia Kou building responsible person said that the adjustment brought customers a full range of shopping experience and warm enjoyment.

Beijing City

The building is also constantly adjusting its brand.

Following the settlement of international brands such as Cartire and Hermes, over the past year, Chanel watches, Dunhill men's wear and Tudor tables have been settled. The first shop in New China has pformed into high-end fashion boutique stores.

At the beginning of September, the rebuilt West building will be fully reinstalled.

The head of Beijing department store will introduce more than 200 north and South pavilions and West buildings.

The brand appeared again, and more than 100 new brands came in.

Among them, only jewelry watches and boutique jewelry category will usher in more than 30 new brands, such as Zhou Dafu, luxury, six fortune, this life gold ornaments, Jeff and so on; women's clothing brand GIADA, Feraud, GEROLAMO, ELLE, sunfed, Gao Shi, the first lady will also appear in succession; Gabor, TOOK S, love, Shi, Mary, MIO, yellow earth, yellow and other women's shoes, Blue Leopard, Jefulei, and so on, and so on men's shoes, Dupont men's shoes and brandy, Jaguar, nobda and other male package brand will also be fully settled.

With the appearance of children's brands such as Stride rite, i-baby, Alphabet, malimarihome, love, Wan Dai and Dodoma, children have more choices.

The head of China's Department Store Association said that the rise of shopping centers and online shopping has led to the impact of department stores.

Since the beginning of this year, the economic environment is not good enough, and the department stores are in a difficult position. Therefore, we should strive for new changes to constantly adapt to market changes and consumer demand.