Great Changes In Marketing Channels Of Leather Goods Industry In China

China is the largest in the world. Leather manufacture China is also a big consumer of leather goods. Leather goods consumption has become the new favorite of modern people. A personalized bag is indispensable to modern people. In today's economy dominated society, leather bags are no longer the exclusive accessories of women. Walking in the street, whether it's a worker in a suit or a dress, or wearing jeans. Athletic Wear The students, or else a housewife or a casual housewife, is not a handbag, but a handsome backpack. In the bag, there are always wallets, mobile phones, cosmetics, combs, data files and so on. In short, the necessities of life are common, so it is obvious that the role of bags in everyday life is very important. In particular, people who need to give a good impression have frequent opportunities to use genuine leather bags. Leather bags are indispensable to the overall matching of clothing and appearance.

　　 Leather industry It has become a fast developing industry, developing at a speed of more than 30% per year. In 2003, China's leather industry sales amounted to 39 billion 400 million yuan, total profits and taxes amounted to 2 billion 400 million dollars; in 2004, sales amounted to 42 billion 300 million yuan, total profits and taxes amounted to 5 billion 100 million dollars; in 2006, sales increased to 50 billion yuan, and profits and taxes rose to 8 billion 500 million US dollars. The four annual sales increased by an average of 30%, and the profits and taxes grew by an average of 35%. In December 22nd of 08, the Customs General Administration reported that the export bags of Guangdong port valued at 5 billion 80 million US dollars in 08 years and 1-11 months, an increase of 31.6% over the same period. Among them, exports of luggage and bags in November amounted to 660 million US dollars, an increase of 73.1% compared with the same period last year, while domestic sales of bags increased to about 2000000000 yuan. The output value of China's luggage industry is nearly 70 billion, of which the domestic market capacity is close to 20 billion, of which the middle and high end and middle and low market share a lot. For luggage enterprises, there are huge market opportunities.

Through the development of over twenty years, the leather industry in China has developed from the original family workshop type small handicraft industry to the number of enterprises over 2.6, the number of employees in the industry exceeds 200, and the annual gross output value is more than 600 billion yuan. In January, 09, in the world's largest leather goods production base and raw material distribution center in Shilin Town, Huadu District, Guangzhou, the experts and insiders said that the market of China's leather goods market has changed from strong to strong. Expanding the high-end industry "new continent" is a new way of leather innovation. The next five years will be the stage of China's brand name brand strategy and the formation of high-end industries. The growth of Chinese original brands will have broader space. Xu Yong, vice chairman of China Light Industry Federation and chairman of China Leather Association, said that since 2000, the China Leather Association has held the "genuine leather logo Cup" design competition in Guangzhou Shadin international leather and leather products city every year, continuously making design atmosphere for leather products industry, encouraging original design of leather products in China, and improving the comprehensive level of leather designer professional team. This marks the transformation of China's leather goods industry from a large industrial country to a powerful industrial country and a big brand country, and has also created more opportunities for leather goods enterprises.

While other industries are greatly affected by the financial turmoil, the leather goods industry is on the upside. Sales performance has steadily increased. It is enough to see the strong development momentum and broad market prospects of the leather industry.

With the growing maturity of the consumer market, the marketing channel of China's leather goods industry has undergone a qualitative change. Before, leather products were generally sold through wholesale, wholesale, two, wholesale and retail. In the middle, there are not only many channels, but also complicated operation. The key is that products are mixed up, quality problems and counterfeit and shoddy products are flooded, resulting in a serious shortage of consumer confidence. Today, with the continuous development of the market, brand monopoly has become a new marketing mode for leather goods industry. In this new opportunity, whoever wins business opportunities first is the winner.

Leather products are relatively late in China, and the competition situation is much more relaxed than that of clothing and footwear industry. Nowadays, the leather industry is equivalent to the clothing and footwear industry a few years ago, and there is great room for development.

And the trend of fading out of the market, and before the ordinary people's ears can be detailed brand, such as Goldlion, playboy, crocodile, old man first, because the market is not standard or fake, edge ball brand overflow, has lost the status of front-line consumers in mind, in recent years, many emerging brands are quietly rising, far covered by these old brands, such as: Women's clothing brand Sanna, COBO, Wilsa, pajatu, Gao Mei, men's clothing brand: Hi Bo Lai, etc. these brands in recent years, the market trend is pretty good, reputation is far less than Goldlion and many other old brands, to become a household name brand also need a long process. After several years of industry shuffling, coupled with the rational consumption of consumers today, the bulk market, which has a large share of the leather industry, is gradually shrinking.

With the improvement of people's consumption level, the bulk market of the low-end market will fade out of the market gradually, instead of the brand products located in the low-end market.

The phenomenon of mixed fish has a certain negative impact on China's packaging market. Upgrading is the driving force of market development. At the same time, these seemingly unfavourable factors will promote the rapid development of domestic independent brands, and the development space of domestic brands is very broad.