Shanghai Textile Fashion Industry: Six Platforms For Four Brands

Shanghai

Strategic layout of the park unveils Shanghai textile

It will form the strategic layout of China's fashion industry including 4 big brands, 6 major platforms and 11 professional companies.

This is the information released at the Shanghai international fashion center's "innovation driven pformation development" of Shanghai textile fashion industry operation mode expert consultation and Shanghai textile creative park brand pformation and industrialization pformation and upgrading news conference.

Zhu Yong, President of Shanghai textile (Group) Co., Ltd., Shanghai's leading Committee of the Commission, and experts, scholars and leaders from related fields in Shanghai fashion industry attended the meeting.

According to the introduction, the fashion and creative industries of Shanghai textile (Group) Co., Ltd. are mainly responsible for the Shanghai textile fashion industry development Co., Ltd.. The strategic framework of the company includes: the brand of Shanghai international fashion center with the theme of fashion experience, the "M50" brand with the theme of "fashionable culture", the "Shang street LOFT" brand with the theme of fashionable life, the brand of Shanghai international design exchange center with the theme of fashion design, the four major creative park brands and the 13 creative parks in the city under the huge brand structure sequence. It also includes the Shanghai international fashion center, the large-scale fashion activity display and service platform, the M50 creative and cutting-edge cultivation and promotion platform, the M50 contemporary ceramic art and culture experience platform, and the Shang street LOFT

Designers incubator platform, Shang Jie LOFT day cut show e-commerce service platform and Shanghai international design exchange center creative design master exchange platform and other six major fashion industry public service platform; and support these brand and platform operation of 11 professional operation companies.

Shanghai textile fashion industry development Co., Ltd. will take the four major brands of the Fashion Park as its foothold and starting point, gather highly from the aspects of industry, enterprises and talents, and launch a multi-level and all-around fashion and creative industry derivative service business on the basis of resource aggregation based on the public service platform.

At the same time, we will further develop fashion oriented clothing, luggage, home appliances, stationery and other cultural and creative products. We will build a complete fashion industry chain with innovative incubators, consulting services, exhibition and trade, cultural media and consumer experience. We are committed to being a comprehensive service provider of China's time and industry and weaving colorful and fashionable life for consumers in China and even in the world.

Experts and scholars at the conference put forward many constructive suggestions on the fashion industry operation mode.

We believe that Shanghai textile fashion industry development Co., Ltd. has become a typical representative of Shanghai's urban pformation and development, and will become the backbone of Shanghai to build the world's fashion capital and design capital.