Post Modern Supermodel Dispute -- Challenge Tradition And Subvert Mediocrity

Every Fashion Week With the coming of the advertising season, fashion fans began to speculate about the latest advertising faces of various brands, and the models who can mount top brands, in addition to their excellent performance, topics and appeal are all factors to be considered. Therefore, in addition to the top supermodels who have already become famous, the introduction of new people can often cause discussion, so as to achieve the effect of brand promotion, and the image that can convey the design concept is the most important. As far as fashion is concerned, models are not only living clothes hangers to show clothes, but also the most essential design concept of designers. Models are absolutely indispensable to the fashion circle. Under commercial operation, an image that fits the public's aesthetic perception can often resonate and be easily accepted. However, in the fashion circle that never plays cards according to card theory, if they are similar, there will be no topic, so there will always be some revolutionaries to subvert the traditional beauty.

After Prada's first advertisement in spring and summer of 2012 was exposed, it immediately caused numerous voices of doubt, because the appearance of the models on the screen was really unacceptable. Rather than saying that it was personality, it was simply "ugly". The advertising picture is fresh and sweet, and in light colors like water washing, model If a beautiful girl like Gemma Ward appears on the camera while sitting on her knees, she will surely be successful this time. However, the model in the picture has a wild face, and the eyes burst out of uncontrollable unruly. It can even be said that this face is an ancestral face that has not yet evolved completely. This is the latest Prada advertising face, Kelly Kmittendorf, a newcomer who has never been on the International Fashion Week and has never been shown to Prada. Both the authorities in the circle and the public were surprised by Prada's choice. Has the beauty of appearance, which once dominated the mainstream, really been replaced by personality?

The initiator of this topic, Miuccia Prada, always does not play cards according to the rules of cards. The model stars in her hands often sing in the circle all the way. After her guidance, it means that fame is in sight. Sasha Pivovarova, Gemma Ward and other baby faces have dominated the fashion circle for many years. There are also such traditional classical beauties as Arizona Muse who became famous overnight through her inspiration, as well as such unique faces with full tension as Lindsey Wixson and Daphne Groeneveld. There is no doubt about Ms. Prada's star making ability. For the understanding of beauty, sweet, sexy, enchanting, or uninhibited, although there is no lack of controversial faces, it has also triggered the discussion of aesthetics, but it is more or less within the scope of understanding. The emergence of Kelly Kmittendorf challenges the bottom line of public aesthetics. In fact, the topic was not created in a day. Lara Stone, who has been in the top for more than one year, was also criticized at the beginning of being noticed. The crack on Lara's front teeth, whose eyebrow color is almost disappeared, looks as wild as a fiery horse. After the controversy, Lara has become an icon level figure leading the trend. The pale eyebrow color has become the most popular makeup in spring and summer 2011. Abbey Lee Kershaw, Ashley Smith and other seamy girls have also become popular models in the international fashion circle.

Beauty and ugliness are subversive Aesthetic feeling Now it has become one of the important principles for models. The beauty of mediocrity is everywhere, and the irreplaceable uniqueness is the only magic weapon to maintain its position for a long time, which is particularly important in the fashion circle that guides the public's aesthetic orientation. Social progress has become rich and diverse, and the definition of beauty has evolved from the original visual single image to the unique beauty of promoting personal characteristics. Distinctive and stereotyped, in the era of personality liberation, it is really suitable to be conveyed by the appearance of supermodels.