To Build Beijing Into A Fashion City, What Are The Advantages Of Beijing'S Clothing Industry?

The garment industry is facing new opportunities and challenges, and the Beijing municipal government has already put it into practice.

It has been listed as a key development industry and put forward the idea and master plan of building Beijing into a "fashion capital".

How to develop the clothing industry in Beijing to adapt to this plan is the significance of this research.

The manufacturing cost advantage of China's garment industry is facing more and more challenges. Various new trade protection and the improvement of green standard threshold in developed countries make the profit margins of China's garment industry continue to be extensive and old.

At the same time, the labor cost of China's neighboring developing countries is lower than that of China, and the product structure is roughly the same as that of China. At present, some rough processing products have already surpassed China's competitiveness.

Although there are many unfavorable factors, people in the industry generally believe that China's garment industry is facing a golden opportunity of development. Duyu Zhou, in its image, called this period a "strategic opportunity period" for garment industry development.

He pointed out that China's clothing industry should focus on structural adjustment at present and strive for new breakthroughs in high-grade products. Especially with the advent of the post quota era, China's garment industry will face major changes and opportunities.

From the international environment, the development trend of world economic growth and trade pattern will become a favorable opportunity for the development of China's garment industry; from the domestic perspective, China's comprehensive national strength will further enhance, which will provide stronger support and higher level market demand for China's garment industry; at the same time, the development of science and technology and the improvement of productivity will also provide more advanced facilities for the development of China's garment industry, which will greatly shorten the gap between China's apparel industry and the world's advanced level.

The clothing industry is facing new opportunities and challenges. The Beijing municipal government has listed the clothing industry as a key development industry, and put forward the idea and general plan of building Beijing into a "fashion capital".

How to develop the clothing industry in Beijing to adapt to this plan is the significance of this research.

The orientation and development strategy of Beijing garment industry aims at giving full play to Beijing's advantages in location, talent and information, so as to enable Beijing's garment industry to meet the requirements of the global economic integration situation, seize opportunities, promote industrial upgrading, achieve new development, and build Beijing into an international garment metropolis.

In the new century, in order to promote the integration of clothing and textile industry in Beijing with the international market, it is an important goal for this association to set up a famous clothing city in Beijing.

First, Beijing has the advantage of building an international garment city.

The "fashion capital" of the world is formed in the capital city of the political, cultural and economic prosperity of all countries.

Its main characteristics are: first, the regional advantages and macro environment with modern metropolis; two, having a fairly large scale of industry; three, having a perfect market system; four, having obvious cultural advantages; five, the cradle and talent gathering place of fashion designers.

At the same time, they have different characteristics of cultural design, trade and so on.

According to the functional orientation of the Chinese capital, Beijing has a comparative advantage in building an international garment city.

(1) having the capital advantage

As the capital city, Beijing is the center of political, cultural and international economic exchanges, and has the unique advantage of developing the garment industry.

Beijing is stationed in diplomatic missions and foreign institutions in the world. It is a gathering of central and foreign institutions in Beijing, attracting media and tourists from all over the world, distributing information resources such as knowledge, technology, commerce and so on, and hosting the Olympic Games in Beijing in 2008.

These favorable conditions in the capital provide a rare opportunity and a good external environment for Beijing to achieve the goal of building an international garment city.

(two) human resources

1. human resources.

Beijing's institutions of higher learning, research institutes and China clothing association, China Fashion Designers Association and China clothing information center and other national institutions have gathered all kinds of professionals in the clothing industry to Beijing, which has the advantage of guiding the fashion trend of the whole country.

Beijing has Tsinghua University Academy of Fine Arts and the country's only clothing professional college and so on. It is a base for nurturing advanced designers, models and other talents.

2. cultural resources.

Beijing is a historical capital with a long history of 5000 years in China. It has a deep culture of clothing, with oriental charm and attraction.

Beijing's large cultural resources such as pavilions and exhibitions attract the famous teachers, famous enterprises and famous models in the clothing industry from home and abroad, and guide Beijing's clothing industry to catch up with the world trend and gradually create brand names.

3. fashion atmosphere.

Beijing is an open city that integrates all ethnic cultures. The famous designers, photographers, make-up divisions, hairstylists and other fashion people in China are gathered in Beijing.

In particular, the number of fashion magazines in Beijing ranks first in the country. A large amount of fast information has formed the atmosphere of fashion fashion, providing an environment for talents, products and enterprises to develop, innovate and become famous.

(three) industrial base

1. Beijing has already established a certain foundation for developing the garment industry.

By the end of 2002, there were a total of 381 garment and textile enterprises above Designated Size in the city. The total output value was 9 billion 610 million yuan, and the export delivery value was 3 billion 420 million yuan.

After this year's reform, the layout of Beijing's garment and textile industry has been adjusted to "two in the middle, out of the middle" pattern, that is, R & D design, trade in the city, production and processing in suburban counties, and gradually formed a relatively concentrated and supporting industrial value chain.

It has a certain foundation in garment processing, clothing trade, clothing culture and design.

At the same time, the characteristics of its long industrial chain have led to the development of the three industries, such as upstream and downstream products and tourism, sports, business, exhibition and information industry.

2. Beijing apparel industry has formed a number of well-known brands and competitive enterprises.

Beijing's clothing industry, led by private enterprises, has 24 enterprises with annual sales of over 100 million yuan. Among them, Lining, white-collar, knee and snow lotus have become famous brands in China.

3. meet the requirements of urban industrial development for pollution-free, low energy consumption and high employment industries.

The clothing industry is a pollution-free, energy intensive and labor-intensive industry. It is an industry suitable for the development of urban industry.

In 2002, Beijing's garment and textile industry employed 118 thousand people, accounting for 10.6% of the city's industrial share.

The development of garment industry in Beijing is in line with the requirements of "Humanistic Olympics, high tech Olympics and Green Olympics".

(four) market space

1. Beijing has become a consumer center in the north.

In 2002, Beijing's GDP stood at 313 billion yuan, its GDP per capita was $3355, the per capita disposable income of urban residents was 12464 yuan, and its economic level and consumption ability ranked the highest in the country.

By 2008, the per capita GDP of the city will reach more than 6000 dollars, and the consumption demand of clothing will increase considerably.

The convening of the Olympic Games and the development of tourism will further bring huge business opportunities to Beijing's clothing and related industries.

The influence of Beijing's clothing market will radiate most of the middle and lower reaches of the northeast, northwest, Bohai and the Yellow River, with a population size of about 400 million.

2. the status of Beijing's commerce and Trade Center has been basically established.

Beijing has formed a number of middle and high-end clothing shopping malls, stores and supermarkets, including the clothing retail system; several large wholesale clothing market has become an important clothing distribution center in the northern region; the modern logistics base is being planned and constructed.

In 2002, the retail sales of clothing commodities in Beijing amounted to 19 billion 310 million yuan, accounting for 11% of the total retail sales of social commodities (174 billion 480 million yuan), and the proportion was higher than the national average.

3. Beijing garment and textile industry has strong export strength.

In 2002, garments and textile products earned 1 billion 380 million dollars in foreign exchange and ranked second in local industrial exports.

With China's accession to the WTO and the hosting of the 2008 Olympic Games, a new space for growth will be brought to the foreign trade market.

The development of the clothing industry is the comprehensive embodiment of human material civilization and spiritual civilization. As the capital of China, Beijing has shown its strong side in many areas. I hope our emperor can make vigorous progress in the textile and garment industry and step up its efforts to create the fashion capital of the world.