China Needle Industry: Industry Vane &Nbsp; Enterprise Compass

As we all know, in the home textile industry, design and channel are two important aspects to enhance brand competitiveness.

In terms of relative design, channels are the most difficult to expand, and it is even more difficult for enterprises to trade with internationally renowned channel providers.

Now the competition in the home textile industry is fierce. How to break through the brand and how to get more buyers' attention in this "Red Sea" has always been a big problem for the enterprises.

In order to cater for the theme of this year's acupuncture conference, many exhibitors have adjusted their brand management strategies, hoping that through exhibitors, enterprises can make new breakthroughs in attracting investment and expanding sales channels.

The ninety-fourth China Cotton Textile Fair, which is to be held on 13-15 March, is also doing its best to help enterprises expand their channels and enhance their brands.

Help enterprises to connect with large buyers

At the ninety-fourth China acupuncture conference, which will be held in March this year, the organizers will join hands with the China Chain Store Association. This undoubtedly reinforces the relationship between China needle Association and large retailers and purchasers. It also means that the needle will provide a good channel for exhibitors.

In recent years, the needle industry will increasingly focus on the business field. WAL-MART, Carrefour and other large buyers and retailers have always been the top guests of the Chinese Acupuncture Association. They attach great importance to the communication with the relevant suppliers at the needle conference.

This is a kind of trust for exhibitions. They believe that the enterprises that can participate in the Chinese Acupuncture Association are all brand enterprises with certain strength. In the early days, the organizers of the needle manufacturers had screened the enterprises for the first time, and helped retailers get the first pass.

For Shanghai red Fuji home textiles, which is awarded the title of "WAL-MART best supplier", participating in the needle will be a chance to display the brand strength, and also a platform to strengthen exchanges and cooperation with the major business super purchasers.

Dong Fulong, chairman of red Fuji home textiles, told reporters: "China's consumer goods market can not be all the world of foreign brands. Chinese brands and manufacturing enterprises must occupy a place. Advertising and celebrity endorsements are far from enough. Only by relying on their own comprehensive strength and excellent product quality, unique market operation capabilities, market share and sales growth can we speak.

Red Fuji can be rated as the best supplier by WAL-MART. It is a strong proof of the market position of red Fuji and a strong proof of the continuous improvement of the domestic brand market position.

Our aim is to expand our sales channels with this professional exhibition platform, demonstrate our quality products and increase opportunities to cooperate with large buyers such as WAL-MART.

The best choice to raise popularity

Exhibition is the best platform for communication, communication and business between industry producers, distributors and buyers.

This professional exhibition will represent a microcosm of an industry.

To some extent, even a market, enterprises can establish and maintain customer relationship in the exhibition, and maintain the overall image of the enterprise in the market.

"The needle will be more and more practical and professional."

This is the evaluation given by exhibitors.

For textile enterprises participating in the exhibition, participating in the needle industry is not only a simple exhibition product, but a platform for participating in an international exchange.

The brand competition in the commercial market tells us that owning the market is more important than having a factory, and having a brand is especially important.

For enterprises that value brands, the needle should be the most important docking platform.

As a long-term partner of China needle Association, the towel wall of Shandong golden number towel has become a beautiful scenic spot at the Chinese Acupuncture Association.

This year, the number of towels will continue to be exhibited and will bring more excellent products and wonderful designs to the exhibitors and professional audiences.

"China needle Association" has been known as "barometer" and "wind vane" for the development of home textile industry. The number of exhibitors and the number of spectators can reflect the prosperity index of the textile industry to a certain extent.

To some extent, the number of exhibitors increased annually reflects the status of China needle Association as a professional exhibition in the industry.

The head of the gold group's exhibition said that the reason why it had always insisted on participating in the acupuncture meeting was that it had important influence in the industry.

As a powerful and distinctive three-dimensional marketing platform for domestic trade, China will be the best choice to enhance its popularity and reputation.

"Through the China Youth Association, we have gained many opportunities to cooperate with other brands and other industries. At the same time, we have increased the media exposure of brands. Exhibitors have become an effective way to enhance our brand image."

For exhibitors, the exhibition site provides a good opportunity for enterprises to conduct market research.

On the one hand, enterprises can collect information about competitors, distributors and new and old customers in terms of products, prices and marketing strategies. They can quickly and accurately understand the development status and trends of domestic and foreign industries and the inventions of new products, so as to provide the basis for enterprises to formulate the next development strategy.

On the other hand, if an enterprise is considering launching a new product or a new service, it can conduct on-site surveys to visitors in order to know whether it is consistent with the needs of the target market.

Enterprises can also communicate directly with target customers in a short time and send information to specific customers to get immediate response from customers.

Effective platform for enterprises to sell internally

Today, the strong purchasing power of the domestic market has attracted many foreign trade home textile enterprises to fight for the domestic market, but this pformation path is not easy.

"The 66 - degree romantic home textile company exhibition director told reporters that the establishment of a romantic home textile brand at 66 degrees is not long. Everything starts from scratch, and it can not compete with domestic enterprises in terms of channels and corporate reputation."

Therefore, in order to open up a new market in the domestic market, the choice of 66 yuan romantic home textiles will open the door to the domestic market.

Therefore, in order to increase brand awareness and expand sales channels, we will be prepared to participate in the March China Acupuncture Association held in Shanghai.

China needle will be a professional exhibition in the home textile industry. Its professionalism and enormous influence are unique in the industry.

At the exhibition, we can get more contact with professional domestic customers and buyers. This provides us with opportunities to develop our domestic business, and the enterprises that come to the exhibition are well-known brands in the industry. With these enterprises appearing on the same stage, we can see our own shortcomings, which will play an important role in promoting our future development.

Like the 66 degree romantic home textiles, Shanghai's unadorned Jen blue home textile also hopes to expand its domestic sales channels through participating in the needle industry.

Xu Yuyan, general manager of unadorned Ya LAN, told reporters that we are a foreign trade enterprise. The reason why we are ready to participate in the March China Acupuncture Association is to pform to the domestic market. We have original design, unique products and excellent quality, and have great confidence in entering the domestic market.

It is understood that unadorned Ya LAN home textile will show many new products at this year's acupuncture conference. In addition to traditional printing, jacquard and silk products, it will also introduce organic colored cotton, which is very environmentally friendly and healthy.

"Unadorned Ya LAN is based on high-end home textile products. While emphasizing the originality of products, it integrates international popular design into product design and research and development, so that consumers can feel the high-end products from the international arena and improve the quality of life."

Xu Yuyan said.

In order to find business opportunities, the brand will return again.

Last year, the Xin Ting Qiao home textile joint venture company was founded. These two home textile brands have participated in the Chinese Acupuncture Association many times. This year, Xin Ting Qiao home textile will return to the Chinese Acupuncture Association in a joint way, and will make this return a new start, to maximize the brand's popularity and influence.

Hang Weiping, general manager of Jiangsu jod Fred technology, said, "the mode of home textile joint venture can maximize the integration of the superior resources of both sides, and turn the enterprise operation system into zero, so as to maximize the efficiency of enterprises, enable the channels of both sides to merge and complement each other, and penetrate into the front-end of the procurement industry chain, grasp the superior resources of the supply chain system, and directly reduce the production cost.

In addition, channel merger and complementarity will also enable enterprises to occupy a more comprehensive sales channel, deepen the wider consumer groups, and increase the overall profits of enterprises by increasing sales volume. This also means that joint ventures will have sufficient strength to build products of higher cost performance, and stimulate product prices to meet residents' consumption ability, so as to win continuous competitiveness.

There is no doubt that the success of the joint venture has brought unlimited business opportunities to both sides, as well as a more internationalized vision and grand scale. It has comprehensively promoted the core competitiveness of the two brands and won the favor of more consumers. It will also promote the integration and upgrading of the whole Chinese textile industry and the process of multi brand layout.

This new pavilion, Jede home textile, will serve as a platform for joint appearance after the cooperation. It mainly focuses on the tremendous influence of the industry.

After years of development, China needle association has become a brand exhibition. Its professionalism and diversification can help enterprises expand their channels and gain more business opportunities.