Reflection On Fast Fashion

Recently, "Sanlian Life Weekly" introduced a new book by Lucy Leipziger, a British columnist (Lucy Siegle): "at all costs: fashion is exhausting the earth's resources."

The author is in the book.

From the social and economic background of fast fashion, due to the slow growth of the world's major economies in recent years, there is a certain gap between the actual consumption ability of the people and the demand for high-end fashion, especially in the young consumers in Europe and the United States.

The idea of fast fashion is universally recognized by the society.

The popularity of H&M and ZARA is not related to the background.

According to Leipziger, fast fashion is the pition stage of fashion towards democratization. It alleviates the snobbish mentality of fashion consumption: buying fashionable styles at a low price.

At the same time, fast fashion also has plagiarism design, poor fabric, poor workmanship, wear and tear.

In the view of stell, this vicious mode of fast satisfying, discarding and consuming again is the embodiment of fast fashion only focusing on profits, putting it to the best and reckless consequences, and making the majority of consumers more indulged and unrestrained. Excessive greed has become a symptom of the times.

Therefore, in addition to appeals to people to reject fast fashion, Leipziger even suggested that Western consumers follow the slow fashion rule - select carefully, buy better quality, more durable clothes, restrain unlimited desire and irresponsible consumer behavior.

According to introducing, Leipziger's viewpoint has already produced great repercussions in European and American fashion circles and consumers, and even changed many people's dressing.

From the perspective of environmentalists, Leipziger studies fast fashion and calls on people to do the opposite.

But from people's daily life and consumption habits, fast fashion does conform to the trend of the times: Nowadays people are living in an age of pursuit of speed.

In fact, the waste of resources is not caused by the fast fashion mode itself. If the ecological cycling speed of fabrics can keep pace with the consumption rate of clothing in fast fashion mode, the problem will be much simpler.

Therefore, we can say that there is something in common between fast fashion and rapid elimination of electronic products, all of which are the inevitable cost of industrial production level that can not satisfy the desire for consumption.

At present, the practice of fast fashion in China's apparel industry is mostly in practice.