Jiangsu Dong Du Textile Group: Making The Smiling Curve Of The American Industry.

In recent years, the textile industry has begun to face difficulties and challenges such as international trade friction, market downturn, financial crisis and so on. Labor, raw materials, energy and other low cost advantages are no longer there.

However, when the Jiangsu Dong Du textile group was restructured in 1999, its sales volume was less than 50 million yuan, and the total sales volume reached 5 billion yuan last year, becoming a "sunrise enterprise" in the "sunset industry".

What is the secret behind its success?

Xu Weimin, chairman of the Jiangsu Dong Du Textile Group, first brought a reporter to inspect the sewage treatment system of the fabric production base. He told reporters that the group had long recognized the value of energy conservation and emission reduction for enhancing the competitiveness of enterprises, and built the first 10000 ton class of waste water recycling center in Jiangsu province.

"Since 2006, the targets of sewage discharge at the base are far lower than the national standards, and the sewage reuse rate has reached 50%."

"Dare to be first" is the secret of the good and fast development of Jiangsu Dong Du textile group.

Xu Weimin said that the development of Dong Du textile can be achieved even in the international financial crisis in 2008. The key is to make structural adjustment ahead of schedule, and at the same time, increase the intensity of independent innovation.

It is an important way for the Dong Du group to pform and upgrade over the past 10 years in an international perspective and making full use of the two domestic and international markets to optimize the allocation of resources.

As early as 2002, Dong Du began to "go out" and realized and improved the "trade move forward". Through Singapore, Hongkong, Japan and Korea Companies, it directly faced the international market, participated in global procurement, and took first hand orders.

And gradually promote the "mass production pfer", in Malaysia, Kampuchea, Vietnam and other places, new and cooperative production processing plants.

At present, the Dong Du group has formed a new pattern of headquarters economy, which is "research and development, brand organization and high-tech fabric manufacturing industry in Zhangjiagang, foreign trade center in Singapore, manufacturing base distributing at home and abroad".

While adjusting the market structure, the Dong Du group also took the opportunity to readjust its product mix.

Since 2005, Dong Du textile has jointly established R & D center with Tianjin textile material research institute and Jiangnan University, invested about 40000000 yuan each year for new product research and development, and developed new series of new fabrics such as bacteriostasis, bamboo fiber and radiation protection.

In 2011, the company won 4 invention patents and 459 appearance patents, and won 3 "Textile Technology Innovation Awards" of China Textile Engineering Society.

Xu Weimin said: "we pioneered the use of vegetable dyes for knitted fabrics. At present, we can only produce this product in batches.

With the launch of a batch of environmentally friendly and healthy functional fabrics, enterprises will be able to gain the right to speak and price in international trade, ease the market, select customers, and keep making "smiling curves".