Strengthen Sino US Clothing Brand Cooperation &Nbsp, Promote The Internationalization Process Of Local Brands

With the deepening of global economic integration, Chinese clothing is playing an increasingly important role in the global garment trade.

Over the past ten years, many excellent local brands have sprung up in China. But overall, the domestic high-end clothing brand market is dominated by top international brands. The speed of international second-line and three line brands entering China is faster and faster, and the number of Chinese apparel industry is facing a huge challenge of brand internationalization.

In order to promote the common development of clothing brands between China and the United States, help China's large enterprise groups understand the relevant channels to enter the American Apparel market, and explore the in-depth cooperation between Chinese and American garment enterprises in the fields of design, marketing and brand promotion, the China Textile Information Center and the Humen Guangdong Town People's Government jointly organized the United States related agencies, and successfully held the "2011 Sino US clothing brand cooperation and Development Symposium" in November 20, 2011.

This conference mainly focuses on the internationalization of China and the United States.

Sun Ruizhe, vice chairman of China Federation of textile industry, Wei Lin, director of the media center of China Textile Industry Federation, Fu Guangwei, deputy director of China Textile Information Center, He Ying, Minister of Foreign Trade Department of Ministry of Commerce, distinguished experts and scholars from domestic related industries, representative of American famous brand clothing, American Triangle investment limited liability company, representative of Humen leading enterprises, and other domestic brand clothing companies, attended more than 100 participants.

In recent years, the trend of mergers and acquisitions has become increasingly popular.

YOUNGOR's acquisition of new Malaysia and Shandong Ruyi group has become the largest shareholder of the Japanese Rena company through the third party's issuance of new shares, and Hongkong's YGM trading company has acquired the old British brand.

In the speech, Fu Guangwei, deputy director of China Textile Information Center, analyzed the four driving forces and four major resistances of brand development, and proposed that quality, innovation, rapid response and social responsibility are the four elements of brand building and development. We should correctly view the opportunities and challenges of international mergers and acquisitions.

The experts also discussed in detail the risk of overseas mergers and acquisitions, mainly the two cultural integration issues. Many Chinese textile and garment enterprises to buy and buy are all for one purpose: buy a trademark back, paste their own clothes and then sell.

Enterprises do not have a deep understanding of mergers and acquisitions themselves, for example, to buy a brand abroad, first of all, they should think about how to do cultural blending, how the two companies become common companies, and how to make the company profitable in China, but also make profits in China, but many enterprises often break off all foreign resources, leaving only trademarks. This is not a merger but a "deck". The real merger is to integrate, not only the Chinese market also needs foreign markets, including foreign stores and foreign influence, and after mergers and acquisitions, it can make greater development in foreign markets through integration.

The participants at the same time reached a consensus that cross-border mergers and acquisitions is undoubtedly a shortcut to the internationalization of Chinese enterprises. They can not only get a long history of brand, advanced technology and overseas channels from the other side, but also overcome trade barriers, anti-dumping investigations and other factors.

This not only enables enterprises to become famous overnight, but also accelerates the growth cycle of enterprises.

Shortcuts also mean opportunities, risks and challenges.

At the meeting, the Humen clothing and apparel industry association signed a brand cooperation strategy agreement with Triangle investment limited liability company, and more than 20 American clothing brands introduced the intention of merger and acquisition.

It is believed that the in-depth exchanges between the seminar and the cooperation between China and the United States in the field of clothing will explore a harmonious and win-win business model that keeps pace with the times. It will make an important contribution to the healthy development of the Sino US clothing trade. It will play a very realistic and win-win role in building the international atmosphere of the garment industry in Humen and upgrading the investment environment of the manufacturing industry.