Puma Set Up A Concept Store &Nbsp For The First Time In China, Showing Fashion Trends.

June 21st, before the news, internationally renowned dynamic life

PUMA Sanlitun image shop area is 375 square meters, divided into two layers.

In the new store, consumers will find some interesting attitudes and ideas about the PUMA.

The huge hanging PUMA Logo is made up of more than 160 PUMA white shoes and has a strong sensory impact.

A whole wall of interactive walls made up of Ipad2, consumers will be able to click PUMA to see new products and trend messages at any time.

It is reported that in the near future, consumers will also be lucky enough to have direct face-to-face communication with consumers in PUMA Paris and Tokyo image stores to ensure that fashion interaction will never fade.

Accustomed to smart phone, in the PUMA Sanlitun image shop antique phone "non smart phone", what can you hear? Only to experience personally, can we know.

Even in the most common fitting rooms, PUMA did not miss the opportunity to play with consumers.

If you open the small red box on the wall of the fitting room, you will see the smart PUMA shoes displayed on the screen, and other creative matching pictures, which will bring unexpected surprises every time.

These breakthroughs in conventional consumer taste experience design come from the brand idea of PUMA's infinite creativity, unexpected and sowing joy.

PUMA's latest and classic products are carefully displayed in the image store of Sanlitun.

In addition to the main product counters that you can see through the door, PUMA is also a unique display area for its popular footwear products.

The interlaced logs and strips of wood on the ceiling, with wooden long running platforms and shoes rack, perfectly create a space for appreciating and buying PUMA shoes.

Instead of the common method of putting shoes on the wall of shoes only, more products are displayed on the super long wooden display stand, so that consumers can enjoy and take full advantage of them.

The main Faas running shoes, and classic products such as Clyde, Suede and El Rey, can be found easily in this footwear exhibition area.

In addition, the new image store has specially set up a PUMA racing product area to meet the needs of many "red storm" followers.

Unlike the regular front shoes, PUMA engraving all kinds of Ferrari shoes on the track of silver grey racing cars. Like these shoes, they are top racing cars. They can rush out of the leopard like speed and passion at any time.

What is most pleasing to you is that the PUMA Sanlitun image store includes the largest and most complete PUMA black label products (Black Label) in China, that is, the limited cooperation products of PUMA and many famous international designers. They will also be exhibited in the PUMA Sanlitun image store.

Here, consumers will appreciate the inspiration collision between Alexander McQueen, Yasuhiro Mihar, Rudolf Dasseler, Hussein Chalayan and other designers and PUMA, and feel the unusual charm of PUMA.

PUMA has always been leading the trend with unique design concepts. The grand opening of the Sanlitun image shop is also a way for PUMA to communicate with the cutting-edge fashion people, so that more people can join in the ranks of the dynamic life promoted by PUMA.

Combined with sports, leisure and fashion, and with its unique way of life, PUMA has been bringing the most imaginative sports and lifestyle shoes, costumes and accessories to consumers through continuous technological innovation and revolutionary design.

PUMA has been constantly pleasing to fulfill its mission: to become the most dynamic life brand in the world.