Vertical E-Commerce Brand, Cotton And Sell Underwear

2011/4/11 10:45:00 37

April 11th news, vertical clothing brand VCOTTON

vinylon and cotton blend

CEO Lin Wei told NetEase technology that the company will expand its category and sell underwear.

He expects cotton sales to exceed 100 billion yuan this year.

He said that the future product line will still focus on the market of body clothing, which is similar to the strategy of CK underwear in the United States, and is more suitable for consumer demand in a second tier city.

Lin Wei said that the price of high-end underwear brands such as CK is generally about 10 times the cost.

For example, the cost of 300 yuan underwear is about 30 yuan.

The difference between cost and selling price is so great that it is in tradition.

retail

The cost of distribution is huge.

As an e-commerce brand, it has the ability to rely on the advantages of Internet direct selling and sell it to consumers with high quality products at relatively low prices.

In November 6th of last year, cotton was first launched with socks as its entry point.

Electronic Commerce

The field broke through 1000 single sales in the first week.

The highest single day sales exceeded 1500 orders, and then became more stillness.

Lin Weicheng has been doing two things in recent years. One is to recruit talents and organize and run in order to prepare for the next big battle. One is to concentrate on the research and development of underwear products.

According to industry statistics, the annual sales of underwear in China in 2010 will be over 100 billion. In the future, it will grow at an annual rate of 20%. The total sales volume in the next 3-5 years is expected to reach 800 billion.

The underwear market now accounts for about 34% of the total.

According to this ratio, the underwear market in 2015 will reach about 200000000000.