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Homemade Men'S Wear

2011/4/7 14:16:00 60

According to statistics of relevant departments, at present, China

market

There are about more than 100 thousand clothing brands on the list, in many of these

clothing

Only a part of the brand has enjoyed a high reputation in the domestic market, and has been recognized and accepted by the consumers.

Not only that, China's clothing

brand

The replacement rate is also very fast. Insiders estimate that there are about more than 2000 brands of clothing in China's clothing market each year.

eliminate

。

In spite of our country's

Clothing industry

Already got many first in the world: processing ability first.

Throughput

First, export volume is the first and export volume is the first.

But our clothing industry is presenting itself in the market competitiveness represented by brand.

China's apparel industry started in 70s and 80s and has gone through a series of stages from wholesale to independent brand development. Chinese clothing has gone through forty or fifty years' experience of foreign clothing brands for more than 100 years. To see some of the famous brands in the world, such as LV\ GUCCI\ and so on, which is not the product of a hundred years of enterprise training, but at present, 90% of China's garment industry is private enterprises. Due to the short development time and fierce competition in the domestic market, the garment enterprises blindly develop and ignore their own clothing culture connotation and brand awareness, and even some enterprises only take the doctrine, what others sell, what they do, and have no brand characteristics.

　　反观目前最近被媒体关注的卡尔丹顿，据舆论声称是"披着羊皮的国货"，而就是这么一个国货品牌在国内10多年稳居国内高端市场，针对其出身暂先不谈，众所周知，中国服装企业平均的生命周期为5-7年的时间，卡尔丹顿到目前能有10多年的历史，必然有着企业的独到之处，据了解，卡尔无论从面料、款式、做工等都具备了国际一线品牌的实力，在国内也取得了广大消费者的认可，能取得消费者认可，是消费者认可了卡尔丹顿所倡导的生活方式和生活理念，针对媒体报道，卡尔丹顿并不是国外品牌，只是在国外注册在国内生产的国内品牌，中国服装集团秘书长、中国服装研究设计中心高级工艺美术师钟漫天在谈到这个问题时对笔者说："国货和洋货真正的差距是一种文化内涵的距离，是市场观念和品牌规划以及企业管理方面的差距"，众所周知，目前因商品抢注而

The occurrences are common.

He can register in Italy and other European and American countries. It just shows that he can realize this in advance, and the company has a long-term strategic plan.

What is the international luxury brand, which is not based on domestic development, but based on foreign development.

Any clothing enterprise wants to make its brand stronger and bigger. It is expected that it will move towards the international market. If its trademark can not be applied in foreign markets, it will be limited to domestic survival. It can not be a pity for us Chinese enterprises.

At present, because Karl Denton has been reported by the media, Karl Denton has been in the focus of media opinion. Karl Denton is not representative of a company. It represents a number of domestic men's wear brands, such as Victor, Sabatini, Satchi, oder, Diesel and so on. At present, the mode of foreign registration and domestic production is adopted. Through Karl Denton's incident, we should also realize that this phenomenon is a strategy adopted by enterprises and businesses to cater for the needs of domestic consumers.

This strategy is very clear to the Chinese clothing industry. For this way of operation, we can not judge the right and wrong at present. It can only be said to be a feature of the Chinese market economy at the present stage, and it is also a current situation of Chinese clothing brand construction.

The development of Chinese clothing brand can not be decided by a single origin, but rather a rational view of the development of Chinese clothing brand.