The Development Of New Functions Will Become A New Look In The Market.

Calmly look at the new fabric functions, if they can't be consumed at the end.

This is not exaggerating, because finding new functional fabrics on clothing is really rare.

At present, the attitude of enterprises to develop new functional fabrics can be roughly divided into two categories: one is initiative, while independent research and development is actively joining hands with downstream clothing brands, looking for market breakthroughs for function selling points, and the other is following suit. Others have feet on their heels, and most of them get a name again. Once someone else opens the market gap, they can share a cup of cake.

First of all, we do not classify enterprises. In terms of R & D and promotion of new functional products, many enterprises realize that "functional perception" is a prerequisite for consumption.

It is not difficult to understand, so that consumers can experience new functions in a short time when deciding to pay for their bags.

Clear this way of thinking can effectively avoid the losses caused by blind development.

It can be seen that in recent two years, many enterprises are making "cool fabrics", just like Flycool of the Xu Rong Group, which can produce a cool sensation of 1~2 degrees below the skin surface after contacting with skin.

There is also a new temperature sensitive fabric made by Fuhua. The touch of the hand can change the color of the fabric briefly. Now it has been listed, and the unique color change is very good for children's clothing.

They all satisfy the premise of "functional perception".

However, the joint efforts of fabric enterprises and terminal clothing brands are also very important steps to enhance the promotion of new functions.

In 2008, Lining introduced a cool series of garments. After two or three years of market cultivation, it has become the main functional clothing of Lining in summer.

Of course, many clothing brands perceive the market potential of this function.

This brings about a linkage effect. The demand of the terminal market will stimulate the fabric enterprise to further improve this function, and it will also bring more profits to the enterprises producing such fabrics.

In order to attract the attention of new functional fabrics to the selling points of actual profits, there will be a big problem at present, that is, the lag of industry standards.

There is no perfect standard to regulate such fabric market, how to identify the quality of fabrics, how to protect the interests of enterprises and so on. Lack of standards will become a stumbling block in the development of new functions.