Adidas Will Enter The US Outdoor Market
It is understood that the recent sporting goods giant -
Adidas
Will lead its new R & D products into the US outdoor market, including footwear,
clothing
And accessories, including 09 years of TERREX in Europe.
Outdoor cross-country shoes
。
According to insiders, Adidas has already designated three agents in the key areas of the United States: BP Associates in the Midwest, Helaman Group in the Rocky Mountains, and Frontier Group Sales in the northwest.
Among them, 5 representatives of BP Associates company will be responsible for developing nine central and western states. The main partners of BP Associates are Bill Kaplan, Padden, Adam Argetsinger, Daniel Moser, and Argetsinger.
Jon VanNoy's Helaman Group will develop Adidas outdoor products for four states in the Rocky Mountains.
Although Jon VanNoy is not very familiar with the outdoor industry, it has some experience in sporting goods business and so on.
Adidas outdoor sales director Larry Harrison said, "Jon brings its business experience into the outdoor industry. Welcome to the outdoor industry."
Frontier Group will take charge of five states in the northwest region.
John Morioka, one of its top management team members, said: "it is imperative to let Adidas's outdoor sports wind be quickly recognized by the public."
And the retailer will finally spend it. The upcoming Adidas outdoor products retailer Fair will be unveiled in Yancheng in January 2011.
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