How Is The Fate Of Domestic Producers In The Market For Plastic Shoes?

In August 9th, when it came to "plastic shoes", did you get back to your childhood in the memory through train? Remember when we used to play a pair of simple plastic shoes on our feet and play and play on the beach? The scene that has long been blurred in our mind is now back in our sight. When you haven't found it, plastic shoes have become the darling of international fashion.

This time Plastic shoes The trend is unacceptable, and many big names have launched colors. style Different plastic shoes. Unlike what you might expect, plastic shoes are no longer the "plain" look of more than a decade ago. In addition to their waterproof, breathable and comfortable features, many plastic shoes have been added to the bright impact design and high heels. Fashionable Style, some even mosaic SWAROVSKI crystal, so that popularity greatly increased.

Why are plastic shoes popular?

In 1940s, the United States first used polyvinyl chloride resin (PVC) to make shoes. In the middle of 50s, the first double injection plastic shoes came out in France. In 1960, Shanghai Sheng De plastic factory first produced plastic shoes in China. Plastic shoes became one of the main footwear in 70s.

The popularity of plastic shoes is also the main reason for the popularity of plastic shoes. Many plastic shoes are made of 99% recyclable PVC material as the main raw material, and polyethylene (PE), ethylene vinyl acetate copolymer (EVA) and so on. The extrusion process, injection molding and multi station turntable molding technology are used to enhance the firmness of the plastic shoes. The plastic mold is more practical and environmentally friendly than the leather shoes.

Plastic shoes no longer pursue the "modeling" of artificial and deliberate, relaxed and naturally become the key word of the international fashion industry. At the same time, the domestic fashion people began to pursue low price but not cheap "grass roots costumes". These goods may be cheaper than other products of these brands. In the background of advocating environmental protection and green life, it is more time to join.

Present situation and Prospect of plastic shoes industry in China

This time, the trend of plastic shoes is unacceptable. Many international brands have introduced different colors and styles of plastic shoes. Chanel's plastic Camellia shoes cost up to 2800 yuan, and Gucci's flat plastic shoes are sold for more than 1000 yuan even if they are on sale. And what is the domestic plastic shoe industry?

China's plastic footwear industry still faces the middle and low end. market 。 Although in recent years, through the adjustment of industrial structure, the overall technical level and product R & D capabilities of China's plastic footwear industry have been greatly improved. In terms of research and development of plastic shoes, most enterprises have the ability of independent innovation, but according to the investigation of the footwear association of China Chamber of light industry and crafts import and Export Association, the average high-end products of plastic footwear varieties in China account for only 5.9%, 32.9% of middle grade and 61.2% of low grade. Guangdong still relies on the export of low and medium grade plastic shoes, and the average export price of low grade plastic shoes, which is the largest proportion of exports, even dropped to $1.7 per pair in April, less than 12 yuan.

In the application of raw materials, the application of China's plastic shoe surface materials has formed the situation of PVC plastics, natural leather, synthetic leather, artificial leather and coated fabric materials. In the application of raw materials for plastic soles, the requirements for plastic shoes are lightweight, healthy, comfortable, beautiful and personalized. In other ingredients, the proportion of transparent and light colored shoes in plastic shoes keeps increasing. With the emergence of nanomaterials, such as nano Zinc Oxide, nano antibacterial materials, etc., it has carried out applied research in the field of plastic shoes, and some have achieved results. In terms of process route and equipment technology, computer technology has entered the field of plastic shoes design, molding and enterprise management. In terms of molding technology of plastic shoes, the traditional hot pressing technology still dominates, and has a fairly high level in the world footwear industry. Now it is developing towards many varieties and innovative aspects.

The key technology of plastic footwear industry is mainly the control of raw material formulation and mold design technology, as well as the special process of production process. The waste plastics produced in the production of plastic shoes can not be decomposed by organisms, incineration, and pollute the environment. How to make recycled plastics and recycle plastic shoes are analyzed and studied. According to the characteristics of waste plastics, they are dealt with in different situations.

The global economic crisis has made us see the hope of "China factor" for the export of plastic footwear. The post crisis era is the best time to restructure and adjust the industrial structure. With the adjustment of industrial structure and the transformation of economic growth mode, if the core technology development capability of enterprises is in a leading position, it will open up a new way for the sustainable development of China's whole plastic footwear industry and become an inexhaustible source.