Li Yonghua Of Collocation Marketing

HP business marketing case:

Li Yonghua, who often talks with friends about the topic of TV shopping, gradually finds that consumers who buy products through TV are very

Li Yonghua, general manager of Sheng Xue dress

Li Yonghua, general manager of Guangzhou Sheng Xue Garments Co., Ltd., as a loyal supporter of TV shopping, has sold her brand to the TV shopping channel.

Li Yonghua often discussed with her friends about the topic of TV shopping. Gradually, she found that consumers who bought products through TV were very focused on the design and functionality of products, and at the same time they were more interested in cost-effective.

Thus, Li Yonghua's concept of "collocation marketing" came into operation.

This "matching" is simple and easy to do. On the one hand, it should be professional.

Capturing customers' hearts with professional "dress matching" skills

The girl who often stroll around the street may have had such an experience. She saw a very beautiful dress in the window, but when asked about the shop assistant, she was told that accessories were not for sale, and the concomitant psychology came with it.

If you buy it, you won't be able to match it with accessories. If you don't buy it, you will be unwilling to do so.

The final result is usually forced to give up and resentment.

This is indeed a kind of helplessness.

Although there is no lack of "collocation" concept in the clothing market, most of them are limited to the stage of "store display". It is only for the sake of better display of goods, not from the perspective of customers.

In fact, many consumers do not have confidence in their own aesthetics. They usually prefer to match the clothing store or magazine as the object of imitation. However, there is no clothing company in the market starting from the "matching" to pack and sell clothing and clothing. What Li Yonghua values is this market.

Li Yonghua is to seize such an opportunity, the main "match" concept, with "matching" capture the hearts of customers.

In the past, Li Yonghua did not specialize in fine arts, nor did he know the coloring and style of clothes, but this outsider was trained by this collocation marketing as a color expert.

She has read a lot of books about color and fashion, and she summed up many rules of color matching.

In one winter, Li Yonghua selected a coat that had good warmth and was not easy to be soaked by snow water for a TV shopping show.

The fly in the ointment is that the dark grey coat is so dark that it is hard to avoid feeling alive in winter. If you wear such a dark coat again, you will feel more depressed.

So Li Yonghua took out all the scarves in the company's product library and compared them with the coat, and finally picked up an orange scarf.

The dark grey coat and orange scarf are steady and lively, and a warm color makes the best ornament for this winter.