Shen Guojun Drives Online Department Store: Yintai Builds The Top Fashion Network.

After a series of capital operation by Shen Guojun, head of Yintai department, the infamous department store chain intime will add a new identity: e-commerce. Morning Post reporter learned that intime department store has spent tens of millions of yuan, quietly set up its own holdings and the introduction of strategic investors of e-commerce companies.

Compared with the e-commerce department, such as Amazon, Dangdang, Jingdong and other online department stores, the traditional department store industry is slightly stillness. Although the traditional department stores, including Beijing, Wuhan, Hangzhou and China, have extended their tentacles to e-commerce, but like Yintai department store, it is rare for domestic department stores to set up joint ventures and recruit large numbers of e-commerce talents to arrange e-commerce.

It is reported that intime department store has set up a team of senior members of the e-commerce industry, many of its management figures are from well-known customers, Jingdong and other well-known e-commerce providers. And the team who runs the team is known as "the first Chinese clothing e-commerce person" by the industry and the media, Liao Bin, the founder of China's clothing network and clothing network. As a pioneer in the field of electronic commerce in China, Liao Bin founded B2B's China clothing network as early as 2001, and founded B2C's clothing network in 2007.

Previously, Liao Bin once said in the open media that this year will create a top domestic fashion website, in addition to the first time to browse the world's four Fashion Week show, you can click on the street windows of various international fashion cities. In an exclusive interview with the morning post, Liao Bin said that this dream is being realized step by step.

It is understood that Yintai network first launched its fashion information channel in May 15th, and is expected to launch its shopping channel in September this year. Many famous brands such as LV and Prada have been registered. Liao Bin said that the new e-business platform is just like a new store in Yintai, but its investment is equivalent to the investment of three stores under the line. These big brands, like new shop windows, are the most attractive to customers.

Liao Bin is obviously very confident about this position. "Low price is demand but not the only demand. There are four hundred million Internet users in China, and the demand for new products is more dominant. Liao Bin believes that today's e-commerce is not particularly healthy, but online shopping is not necessarily synonymous with inventory and over season.

According to the plan, the commodity structure and brand structure of Yintai network will be similar to that of the shopping mall in the first two years. The business commodities include more than 100000 brands of more than 200 brands, including clothing, bags, shoes and hats, accessories, cosmetics, jewelry and luxury goods. Early attempts will focus on user data collection, and there will be more interaction later.

Yintai will make it close to Taobao, Jingdong, Dangdang, van guest and many other clothing department stores, but Liao Bin thinks the market is big enough. Now it is too early to say competition.

A 2009 study shows that in 2009, the online retail sales of Chinese apparel increased by 97% over the same period last year, and the market size increased from 15 billion yuan in 2007 to 64 billion yuan in 2009. The size of the apparel online retail market in 2010 is expected to increase by 80% over 2009, reaching the market size of 115 billion yuan.