There Are Many Worries About The Shoe Enterprises Entering E-Commerce.

　　鞋企进军电子商务已成为企业营销的一个重要手段，就在最近的时间，电子商务领域又冒出了几家专门经营成品鞋的网站，有B2B，也有B2C。

Since last year, e-commerce has become a fashion and even a fashion.

For many people who are deeply involved in the third party identity of the footwear industry who are deeply involved in the electronic commerce of finished shoes, this is a kind of trend. The general websites are springing up one after another, even without the exception of excellence. Even the famous Sequoia Capital Invested in a website of footwear B2B last year.

It seems that whether it is capital or other businesses originally engaged in clothing and other online shopping, they have great expectations for e-commerce of finished shoes.

For finished shoe enterprises, entering e-commerce is almost a fashion.

Kangnai, Lining and other large footwear enterprises, as well as many two or three line shoe companies are integrated into the e-commerce business.

Such enterprises will make a solemn press conference to enter e-commerce, and show their peers to the media that they have also come to the "e-business" report.

Then the new website name will appear from time to time in some information.

In the introduction of enterprises, it will also write an impressive online shopping mall.

Some enterprises do not mention e-commerce in this regard, but some large enterprises have issued "gratifying" data on e-commerce for some time.

In the capital, the third party, finished shoe enterprises have entered e-commerce, we will also find that there are many shortcomings behind this concern.

One is to enter the e-business with the mentality of playing tickets.

Many websites were still vigorous at the beginning of their establishment. However, after the website was launched, the products were slow to update, and the volume of pactions was low.

In particular, the online shops, products and traffic volume of some finished shoes enterprises are "cold and clear". What profits are they talking about?

The two is dumb eating Coptis chinensis.

And some of the finished shoe companies have made huge profits in the online shopping market after they entered e-commerce.

However, when I visited a website that was known to be bringing in tens of millions of profits, I found it regrettable that there were very few products and no response from customer service hotline.

How can such a website bring millions of profits?

The websites that invest huge amounts of development and operation can not really give up, give a good result to the outside world, and let their customers rest assured, in order to protect the image of the enterprise.

Three, the "genuine" online shopping mall is in an awkward position.

Some of the online shopping centers run by some finished shoe companies instead sell online shops with distributors and agents.

The reason for this is that the e-commerce platform as a brand of finished shoes should consider maintaining the health and stability of the price system in terms of price, and can not be released on pricing.

Dealers and agents need no such burden and are more flexible in price.

Cheap is a very obvious feature of online shopping, and it is also the most powerful weapon.

As a result, low price online shops are popular.

Although it is not profitable, the abandonment of e-commerce is a loss for the finished shoe enterprises, and how much of it can stabilize the market price of online shopping, so that the finished shoe enterprises can be divided into a "cup of soup". It also allows the finished shoe enterprises to integrate into the tide of E-business on the surface.

E-commerce is an irreversible trend, and the influx of many economic entities can promote its rapid development.

However, the success of a new economic model is not just a kind of gambling, without professional recognition and operation. Online shopping mall, online shop, all kinds of platforms under the name of Internet have also become a display.