Wenzhou Shoe Machine Develops The Next Station Abroad: India Market

Recently, several Wenzhou shoe machine enterprises have appointed Vietnamese agents to participate in Vietnam's international shoe machine exhibition, but little effect has been achieved. Several leading companies in the industry say they will fight for India, but focus on long-term strategy.

"Wenzhou shoe machine to open up Vietnam market is not ideal, mainly Taiwan shoe machine has occupied the dominant position in the local market, and form an industrial chain." Wu Xinmin, President of Wenzhou shoe machine Association, analyzed that Wenzhou shoe machine entered a market mainly by the comprehensive cost performance and overall competitiveness of the products. However, Taiwan shoes machine occupied the Vietnamese market, apart from its own product advantages, there were other sources, that is, a large number of Taiwan shoe manufacturers settled in Vietnam will give priority to the purchase of Taiwan shoe machine.

Wu Xinmin believes that in Vietnam, such a market atmosphere, Wenzhou shoe machine market space is very small. Xia Zhengyi, general manager of Wenzhou Dashun Machinery Manufacturing Co., Ltd., said the Vietnam International shoe machine exhibition was held two times a year. The company has been in the market for 4 consecutive years, but only once a year, the effect is very general. Xia Zhengyi says, "from shoe machine quality, the difference between Wenzhou shoe machine and Taiwan shoe machine is not apparent."

Under such circumstances, the immature market development of India has become the main direction of some key shoe machine enterprises in Wenzhou. Wu Xinmin said, in comparison, the market space of India is much larger, because first of all, India has little enterprise to make shoes machine itself, and Taiwan shoes enterprises settled in India very little. Of course, the market space left by Wenzhou shoe machine is quite spacious. According to Wu Xinmin, in recent years, Wenzhou Oujiang Hydraulic Machinery Co., Ltd., Wenzhou interest machinery factory, and so on, and so on, several backbone enterprises in India market performance is "pretty good."

However, due to the financial crisis, those companies that have done well in the past are not optimistic this year. Ding Qunyi, general manager of interest machinery, said that because of differences in culture and lifestyle, Wenzhou shoe makers in the short term will not perform well in the India market and will not go all out to expand. He said that this year the order was 1/3 less, only a few hundred thousand of the quota. In previous years, there were hundreds of thousands of dollars.

"In fact, no market is easy to do, but we always have to go out. The competent enterprises should try more and know more about the market of every country." Ye Zhengkang, Secretary General of Wenzhou shoe machine Association, believes that "going out" is the long-term strategy of Wenzhou shoe machine. Whether Vietnam or India, these companies are now trying, and where the Wenzhou shoe machine will go. Of course, in this process, Wenzhou shoe machine should pay more attention to brand building, which is also the consensus of all.