Bally Has Finally Resumed Growth This Year.

Switzerland's shoe and leather family Bally has been growing again this year after more than 4 years of stagnation. Bally CEO Fr e d e ricdeNarp revealed that the brand has entered a 3% constant exchange rate growth since 2015, and is expected to grow to a low median figure in the whole year. The brand is also profitable at the level of profit before EBITDA interest tax depreciation and amortization.

At a constant exchange rate, Japan led by a 49% increase, followed by an increase of 7% in the US. However, European market demand is still weak and China's economy is slowing down, so Fr e d ricdeNarp expects. Brand revival It still takes time.

At the end of the year, Fr e d ricdeNarp2013, President and chief executive officer and President of Cartier Cartire North America and President and chief executive officer of HarryWinstonInc., took office. In October 2014, Bally opened its first flagship store in NewBondStreet New Bond Street in London for the first time in 20 years, marking the beginning of a new round of brand expansion under Fr e d ricdeNarp. Brand plans to add 9 flagship stores in the next 5 years, of which Losangeles RodeoDrive The flagship store of Rodeo Drive and Tokyo Ginza will open in November and next year. Fr e d ricdeNarp hopes to boost the brand and sales in the US and Japan in the next 5 years with the help of new stores, so that the brand income will increase to 1 billion euros from the current 400 million euros in 5-10 years.

To achieve this goal, Fr e d ricdeNarp's priority strategy is to increase the proportion of female customers. Now the data is 30% and the target is 50%. In order to increase the attention of female consumers, the brand used the women's clothing series of supermodel FrejaBehaErichsen explaining the brand in 2015 spring and summer advertisements, which stimulated the series of constant exchange rate sales to grow by 15% this year.

at present Bally There are 60 stores in Greater China, and Chinese consumers earn more than half of their brands.

Bally2008 was acquired by LabeluxGmbH at that time from the private Holdings Company TPGCapital, and LabeluxGmbH was withdrawn last year. Bally and JimmyChooPLC ( CHOO.L ), four brands of Belstaff and Zagliani were included in JABHoldingCompanys.. R.L The company is one of the richest families in Germany, the private investment entity of Reinmen Lehmann family. Joh.A.BenckiserGmbH Its luxury sector.

Reinmen the Lehmann family also controls CotyInc.. NYSE:COTY Coty group's 75% stake. With the help of Procter&GamblerCo. ( NYSE:PG Procter & Gamble group's acquisition of beauty business, CotyInc. ( NYSE:COTY Coty group will become the world's largest perfume manufacturer and enter the hairdressing market through Wella Wella and other brands.